WHY YOU NEED A COHESIVE BRAND

Of course, every company needs a brand. But do you know the “WHY” behind branding? Why should you brand your business at all? Well, here are some of the top 3 reasons why you NEED to create a cohesive branding to back up your business:

WHO ARE YOU? Your branding literally speaks volumes before you can. It shows your audience who you are and what your business “vibe” is through color (color psychology) fonts, and elements that you present.

Have you ever noticed when thinking about your favorite brands that there is something that is similar within their branding? I would guarantee you it’s a unconscious factor as to why they made an impact on you.

SAVE YOUR TIME: Having a set look and set colors will save you plenty of headaches down the road. Having a branding board set, you’ll never again have to scroll through fonts, colors or images trying to find that perfect design. You’ll know exactly what to use.

BE REMEMBERED: Have you ever scrolled on social media and saw a post where you think without looking at the account... “wow, this reminds me of (this person/brand) or your brain automatically assumes its that person? This is a vital trait to have as a brand. You want your brand to be so consistent and known that even when your audience sees other designs (products, designs, quotes etc.) they think of you.

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About The Author:

Founder of Tanya M. Sousa, Virtual Assistant Services.

Over the past 12 years she have worked with many small business owners and entrepreneurs- from small shops, automotive sales, real estate, medical research to health and wellness experts! Her main goal is to streamline businesses and help build and develop their brand. Tanya has always had a passion for helping

others, and always found that while she was working, she was always trying to help someone take things off their plate. Working has always been a passion of hers.. In 2018, Tanya went on maternity leave after having her first child and began working a few hours remotely from home, and that was an eye opener in the way she saw employment. Being able to still help people within their business and still be home with her family felt like she won the lottery! Then Covid-19 had spread to the States, and business halted… for everyone. We all were hearing of small businesses’ closing doors, and people's lives changing practically overnight. The heartbreak she felt for these people engulfed her. In that moment Tanya began researching how she could turn the skills that she had, her ability to learn & adapt to new things. Her desire to help people through this catastrophe, and support small businesses' in her community was to ensure that they could keep their heads above water. After helping nearly a dozen businesses within her community stay afloat, Tanya has now taken these skills and turned it into her profession. Tanya's main goals and passions are to see your small business grow and thrive… because when you grow, we all grow.