HOW TO OPTIMIZE YOUR HASHTAGS ON INSTAGRAM.

Hashtags are like road signs that direct people to your Instagram profile! Think of them as your own little Google keywords for people to discover you. They boost your visibility to people who aren’t already following you and allow you to be part of wider conversations online. That said, figuring out how to find Instagram hashtags to use is one of the biggest pain points and where many users get tripped up. How many hashtags should be using? Should you be placing them in your captions, or in your comments? And how do you know which are the right ones to use, to get you discovered by your ideal audience.

1. Take advantage of all 30 hashtags allowed per post. This may seem like alot, but it will allow you to cast a much wider net of views.

2. Always change it up. Do not constantly reuse the same hashtags in each post over and over. The best strategy to combat this would be to create hashtags sets of 30 to use interchangeably.

3. Size Matters. Always be sure to check the density of the hashtags you are using. A sweet spot is a hashtag that has about 20k to 500k posts. But also, don't be afraid to use some hashtags with under 20k.

4. Avoid super spammy hashtags. The big culprit to attracting spammers or making people think your spam are the hashtags like #instagood #happy #love & #followme

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About The Author:

Founder of Tanya M. Sousa, Virtual Assistant Services.

Over the past 12 years she have worked with many small business owners and entrepreneurs- from small shops, automotive sales, real estate, medical research to health and wellness experts! Her main goal is to streamline businesses and help build and develop their brand. Tanya has always had a passion for helping

others, and always found that while she was working, she was always trying to help someone take things off their plate. Working has always been a passion of hers.. In 2018, Tanya went on maternity leave after having her first child and began working a few hours remotely from home, and that was an eye opener in the way she saw employment. Being able to still help people within their business and still be home with her family felt like she won the lottery! Then Covid-19 had spread to the States, and business halted… for everyone. We all were hearing of small businesses’ closing doors, and people's lives changing practically overnight. The heartbreak she felt for these people engulfed her. In that moment Tanya began researching how she could turn the skills that she had, her ability to learn & adapt to new things. Her desire to help people through this catastrophe, and support small businesses' in her community was to ensure that they could keep their heads above water. After helping nearly a dozen businesses within her community stay afloat, Tanya has now taken these skills and turned it into her profession. Tanya's main goals and passions are to see your small business grow and thrive… because when you grow, we all grow.